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In celebration of the 2022 Lunar New Year, this project was a special artist collaboration with Onitsuka Tiger to mark the Year of the Tiger for a global social media campaign. The campaign merged traditional Chinese New Year motifs with a modern, high-energy aesthetic to create a series of digital assets for the brand’s global platforms.
The work focused on reimagining the tiger's power and elegance through a contemporary lens, utilizing a vibrant red and gold palette synonymous with the holiday.
CLIENT
ONITSUKA TIGER
ROLE
3D Modeling, Animation, Rendering
2022
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