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This project involved the complete 3D production of a commercial campaign for Nabtesco, a leader in motion control technology. The campaign features three characters—Kakao, Pista, and Berry—who act as "fairies" of motion control, supporting daily infrastructure in hidden ways.
While the primary monsters were designed by the renowned French artist Geneviève Gauckler, the family characters were designed to inhabit the same world, ensuring they felt like a natural extension of the original aesthetic. By strictly following the project’s design manual, visual consistency was maintained across the entire character lineup.
The environments, props, and color palettes were also custom-designed to harmonize with the campaign's specific visual language. Every element was crafted to bridge the gap between industrial engineering and a friendly, modern world. The project spanned the full creative pipeline—including character and environment design, 3D modeling, animation and look development—to illustrate the concept that Nabtesco's technology is "by everyone's side," even in the places you cannot see. The final 30-second spots were optimized for web and social media, presenting a cohesive narrative where technical precision and playful storytelling meet.
