The project translates scientific research into speculative urban imagery, combining historical references with contemporary technologies such as virtual reality and biomedical visualization. Each visual connects academic work to everyday scenes in Berlin, making complex topics more approachable and tangible to the public.

Launched in May 2024, the campaign was presented across public posters, digital platforms, and live events, forming the first phase of a long-term initiative addressing themes including climate change, social cohesion, global health, and emerging technologies.

https://braincity.berlin/en/stories/story/berlin-university-alliance-launcht-neue-kampagne
https://www.berlin-university-alliance.de/wissenslabor/index.html